The shortest route is not always the obvious one.

We clarify the commercial question, objectives and decision criteria.

Before research begins, we agree what decision the work must support, which constraints are fixed, what evidence would change the answer and how success will be measured.

We investigate the market, stakeholders, constraints and opportunities.

Desk research is combined with local enquiry: how the category is actually distributed, who the credible counterparties are, where payment, logistics and regulatory friction appears, and how competitors currently operate.

We develop a realistic market approach and execution plan.

We translate findings into an entry or development model that fits the client's resources, risk tolerance and compliance requirements, including channel structure, sequencing and the practical operating requirements.

We engage relevant local companies, partners and decision-makers.

Counterparties are profiled and screened before contact. Engagement is handled in the local language and business register, with the client informed of how each conversation is developing.

We support negotiations, commercial development and operational follow-through.

We stay involved after the introductions: preparing meetings, following up commitments, coordinating documentation and communication, and escalating issues before they stall the project.